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Proposal / Hu Kitchen / April 2026
Placement
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Hu Kitchen

Get Hu into 5,000
Chicago homes
within 1 mile of shelf.

A two-week, hyper-local Chicago test: 2,250 six-packs of Hu Dark Chocolate Bites delivered into apartments within walking distance of Whole Foods, Target, and Mariano’s — gamified for feedback, built for velocity data, priced for a fast yes.

Prepared forHu Kitchen
DateApril 14, 2026
MarketChicago
DurationApr 20 → May 3 (2 weeks)
Placement Overview → Skip to Proposal →
Hu Dark Chocolate Bites in a Placement locker
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The problem

It's noisy
out there.

Whole Foods, Target, and Mariano’s are choked with premium chocolate. Hu stands out on the shelf, but only if consumers have already been converted. Every channel for driving trial is either saturated, unmeasurable, or gives you no path to retail lift. Most sampling programs are no different: samples out, no data back, no velocity story for your next buyer meeting.

Consumer overwhelmed by digital noise
10K

Digital fatigue

The average consumer sees over 10,000 ads per day — and ignores almost all of them. Impressions are cheap. Attention is not.

30K+

Retail clutter

A typical supermarket carries 30,000+ SKUs. Winning shelf isn't enough — you have to get the bar into the cart before the customer even walks in.

80%

Data gaps

Over 80% of traditional sampling campaigns fail to collect any first-party data. No emails, no retargeting, no follow-up, no lasting value.

The solution

One neighborhood.
One clean velocity story.

90% of Hu Dark Chocolate Bites sales come after sampling. Placement is a turn-key platform that drives hyper-targeted sampling in high-affinity residential complexes within 1 mile of your retail partners. Every bite puts Hu in the hand of a pre-qualified, premium-grocery buyer, then routes them straight to hukitchen.com, Whole Foods, Target, or Mariano’s for purchase. One week of sampling data builds a velocity story for three buyer conversations.

Hu Dark Chocolate Bites in a Placement locker
0
of marketers say Out-of-Home is essential to reinforcing brand messaging.
0
of purchases still come from physical retail — sampling drives the pull-through.
0
of customers are more likely to buy a product after sampling it firsthand.
Our nationwide infrastructure

10,000+ buildings across the country.

Every red dot is a Placement-enabled apartment community with automated locker infrastructure, ready to deliver samples directly to residents.

Platform features

Not a drop.
A data engine.

Every Placement campaign is built around six capabilities that traditional sampling can't match. You own the consumer relationship, the data, and the follow-up.

Branded creative on Placement locker
◎

Hyper-targeted distribution

Reach consumers by zip code, building type, resident demographics, and behavioral traits — from dog owners to gym-goers to luxury renters.

⬢

First-party data collection

Capture emails, preferences, and opt-ins directly from consumers. No third-party platforms. No guesswork. No retargeting tax.

◈

Custom brand insights

Add your own questions to learn what consumers actually think — flavor preferences, brand recognition, price perception, and more.

✉

Resident email blasts

We send professionally designed, brand-forward emails to every building's resident list — before your product ever hits their hands.

◉

Live campaign tracking

Real-time dashboard to monitor redemptions, response rates, and performance across every location in every market.

✧

UGC & social amplification

Turn real-world samples into digital buzz. Track posts, stories, and mentions tied to the campaign — then amplify the winners.

Who you're reaching

A premium,
high-intent audience.

Placement delivers data-driven sampling across a nationwide network of 4.5 million high-earning individuals — the exact Whole Foods / Target / Mariano’s shopper Hu already outperforms at shelf. Organic-paying, label-reading, Paleo- and Keto-adjacent, and over-indexed on premium chocolate.

Placement's target demographic
0
Avg household income
20–35
Core resident age
0
Users nationwide
0
Active markets
How it works

Six steps from
sample to shelf lift.

An end-to-end sampling engine — from resident notification to category manager proof. Every step feeds the next with first-party data you own forever.

Click to explore
Resident opt-in notification on phone Targeting filter UI showing intent signals Warehouse pallet shipment Resident picking up sample from Luxer locker AI insights and retargeting dashboard Sentiment dashboard with category-manager-ready proof
Step 01 of 06

Resident notification

We text, email, and push in-app notifications to every resident within 3 miles of your priority stores — letting them know your product is about to drop, for free, inside their building.

See the user experience for yourself.

Walk the exact flow a resident sees when a Hu Creamy Coconut Bite lands in their building — notification, claim, unlock, taste, feedback. Less than 60 seconds end-to-end.

Launch the live demo →
The Hu Chicago Plan

One market.
One clean story for retail.

Chicago-only test. Single market focus means concentrated spend, concentrated data, and a clean velocity read you can take straight to every Target, Whole Foods, and Mariano’s buyer in the region. One $3,375 flat fee; three retailers, one buyer conversation, unlimited upside.

🛒

Market Strategy

Chicago-only test. Single market focus means concentrated spend, concentrated data, and a clean velocity read you can take straight to every Target, Whole Foods, and Mariano’s buyer in the region.

🎯

Audience Targeting

Apartments within 1 mile of Whole Foods (23 Chicago stores), Target (29), and Mariano’s. Overlaid with Placement’s premium-grocery signals — Paleo, Keto, Organic, Fair Trade.

🗺

Retailer Activation

Every claim is tagged with the nearest Whole Foods / Target / Mariano’s. Feedback links drive residents to the closest store for conversion and velocity attribution.

📱

Content Amplification

Gamified structure — 1 bite per user, +3-4 unlocked for feedback — designed to generate a flood of UGC, reviews, and organic TikTok/Instagram moments Hu can repurpose.

0
Units of Hu Dark Chocolate Bites delivered to Chicago.
Apr 20
Launch date — two weeks live, 100% accelerated velocity capture.
3× retail
Footprint leverage — Whole Foods, Target, and Mariano’s aligned.
Sample distribution
Hu Dark Chocolate Bites
Six-packs
2,250
Total units
13,500
Unique residents
~5,000
Precision targeting

5 layers between Chicago
and qualified bites.

Every sample passes through a layered qualification engine. Watch how we narrow 180,000 Chicago apartment residents down to 5,000 premium-grocery shoppers — or click any layer to explore.

Click to explore each layer
Layer 01 of 05
180,000
100% of universe

Chicago apartments

Every apartment resident in greater Chicago metro that Placement can reach. The widest aperture of our funnel — apartment communities in Placement’s network where premium-grocery shoppers live.

Universe — before any filters
✦

13,500 qualified bites in hand

From 180K Chicago residents to 5K confirmed premium-grocery shoppers. No spray-and-pray — every bite of Hu reaches a hand that already buys organic, Paleo, Fair Trade chocolate.

The coverage

Every retailer.
Every apartment.
Mapped.

A live dynamic map showing exactly which Whole Foods, Target, and Mariano’s stores and apartment complexes this campaign touches. Click around, zoom, explore — every pin is a real location in our ecosystem.

Whole Foods footprint

23 Whole Foods stores in Chicago overlaid on Placement’s apartment ecosystem. Walking distance to premium chocolate shelf.
Whole Foods stores (green)
23 Chicago locations
Placement apartments (red)
~150 residential buildings targeted
Open full map →
One
market.
One story.
Chicago ranks top-5 nationally for premium-chocolate velocity per Whole Foods store, and it’s one of the few markets where Target, Whole Foods, and Mariano’s (Kroger-owned) all maintain dense in-city footprints — so a single campaign builds a velocity case you can re-sell into three separate buyer conversations.

Chicago ranks top-5 nationally for premium-chocolate velocity per Whole Foods store, and it’s one of the few markets where Target, Whole Foods, and Mariano’s (Kroger-owned) all maintain dense in-city footprints — so a single campaign builds a velocity case you can re-sell into three separate buyer conversations. 13,500 units, ~5,000 residents, ~150 apartment communities within 1 mile of 23 Whole Foods stores + 29 Target stores. The perfect market for a hyper-local test that feeds directly into retail credibility.

Residents~5,000
Whole Foods23
Target29
Apartments~150
Chicago · one market, three retailers

Total footprint

The complete reach of Chicago — two weeks of distribution, measured end-to-end, positioned for Whole Foods, Target, and Mariano’s buyer meetings.

Units13,500
Residents~5,000
Retail Stores60+
Apartments~150
The reach funnel

From Chicago to
250K touchpoints.

Follow the journey from market selection to chocolate-in-hand. Every tier amplifies the next — and every resident exits with Hu top of mind, ready for retail conversion.

✦
Tier 01 · Markets
One priority metro
Chicago metro targeted — dense retail, walkable, premium-grocery literate.
—
✦
Tier 02 · Footprint
Apartment communities activated
~150 high-density residential buildings, each hand-picked to sit within 1 mile of a Whole Foods, Target, or Mariano’s.
—
✦
Tier 03 · Audience
Unique residents exposed
~5,000 premium-grocery, better-for-you shoppers inside the walk shed. Paleo, Keto, Organic, Fair Trade, label-readers.
—
✦
Tier 04 · Messaging
Digital touchpoints delivered
250K total — email, SMS, push, reminders, and redemption flows routed through Placement’s owned channels over the 2-week window.
—
✦
Tier 05 · Conversion
Units placed in hand
13,500 Hu Dark Chocolate Bites dropped directly into apartment lockers — within walking distance of retail shelf. Trial, taste, and feedback in one motion.
—
Investment & ROI

$3,375 in.
$11K+ in value out.

A flat $3,375 all-in. Pickup, distribution, 1-mile retail targeting, first-party data capture, UGC, and a post-campaign velocity readout you can walk straight to a buyer. Modeled against Hu’s retail velocity benchmarks, premium chocolate conversion, and three-retailer demand stacking.

Campaign scope

$3,375 all-in puts 13,500 Hu bites in the right hands and brings you 5,000 opt-in contacts — already converted to premium chocolate — with a velocity story for three different retailers.

0
Residents
0
Units
0
Impressions
0
Retail stores
Campaign economics
Placement fee (all-in)
$3,375
Cost per six-pack
$1.50
Samples delivered
2,250
Total value created
$11,103
New customers acquired
225
Cost per new customer
$15.00
Effective CPM
$13.50
Blended ROAS3.3×
Total value ÷ Placement fee — apples-to-apples with Meta ROAS.
Value by channel
Retail velocity lift
$3,910
Digital impressions
$2,500
Ecomm — DTC
$2,146
Ecomm — Amazon
$1,647
UGC / earned media
$900
Ready to run it?

Let’s get Hu into
5,000 Chicago homes
that matter.

We can have this campaign live by April 20 if we sign this week. Pickup is Thursday or Friday. Two weeks later you’re sitting on emails, feedback, UGC, and a Whole Foods-ready velocity story for $3,375.

Book a kickoff call →
Alex · alex@findplacement.io